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After learning first-hand the need for funding and family support, Max’s family created the Foundation with a three-fold mission:
•Fund Childhood Cancer Research
•Provide Financial Assistance to Families
•Advocate for Change

Thanks to our amazing supporters, The Max Cure Foundation has been able to make a HUGE impact in a short period of time!
To date, over $1.6 million has been donated to research and Max Cure Foundation has contributed over $850,000 to families battling cancers in their children and young adults, in addition to giving $80,000 in grants to sustain psychosocial programs and services in hospitals and clinics.

Through the program MCF has assisted over 230 families coast-to-coast throughout the U.S. where children are in active treatment for their cancers. The families are given gift cards from Walmart and Sam’s Club stores each month for necessities such as food and clothing. In addition, the Foundation provides back to school supplies for school age children enrolled in our program and their siblings as well as an emergency fund budget used in the event the family experiences a financial emergency such as the inability to pay rent, electricity or vehicle repairs. 

MCF also provides all natural cleaning supplies provided by Berkley-Green and annual memberships to, a new online shopping club offering healthy food and wholesome products at huge discounts, are also provided to the families.

Pediatric cancer is a disease that afflicts an entire family, not only the diagnosed child. The threat that cancer poses to a family, both nuclear and extended, is immense and burdensome, most especially for the child in treatment. Psychosocial care is a necessary part of any pediatric cancer treatment plan as families endure fiscal, emotional, and other stresses during their experience. The introduction of psychosocial care with prescribed treatment can increase management of symptoms, increase adherence to treatment, and provide better outcomes and quality of life.

As MCF’s fundraisers as part of its Roar Beyond Barriers program benefiting selected families at local hospitals become more and more successful, MCF intends to make a donation from the fundraisers not only to the local Roar Beyond Barriers families, but also to the area hospitals’ psychosocial programs which seek to treat the emotional and survivorship issues for patients as well as psychological treatment for the entire family as they go through the treatment process.


MCF Vice-Chairman, Richard Plotkin, has translated the advocacy skills he developed over a 40-year career as a litigation lawyer to advocate for children with cancer. Over the last few years, Richard was credited with being a major factor in the passage of the Creating Hope Act, which incentivizes pharmaceutical companies to invest funds in drugs for rare children’s diseases, including cancer. In early 2014, Richard was solely responsible for obtaining from the FDA the first ever Compassionate Use Waiver for a combination drug therapy, which included an experimental drug, for a child with cancer.

Richard is also on various national pediatric cancer advocacy committees relative to his involvement with the Coalition Against Childhood Cancer (CAC2). He has consulted with Congress (as to proposed legislation) and the White House on pediatric cancer issues. Richard has also been interviewed on the CBS Radio program People of Distinction, syndicated nationally regarding his work with MCF. Richard has been a frequent panelist at conferences on health-related issues hosted by CBI, a division of UBM Life Sciences. In April 2016 Richard was appointed as an Advisor Council Member to the Patient Navigation System formed by Kids v Cancer to address requests by families of children with cancer for assistance in attaining experimental drugs not yet approved by the FDA.

Jonathan Agin, an attorney, joined the MCF Team in 2015 as Executive Director. Jonathan has been a leading advocate for pediatric cancer causes since the death in January, 2011, of his four-year-old daughter, Alexis, to a rare form of childhood cancer. Jonathan’s advocacy work has encompassed many facets of the fight against childhood cancer. His legislative advocacy has proven effective in the passage of several bills in a climate of congressional stagnation.

Along the way, following Alexis’ death, Jonathan began to write and speak on issues impacting the childhood cancer community. Jonathan frequently interacts with members of Congress and their staff, the White House, as well as various regulatory agencies and other cancer foundations in an effort to improve the plight of children with cancer. A frequent contributor to the Huffington Post and as a guest writer in other media outlets, Jonathan has quickly become one of the most trusted voices in the childhood cancer community.